Amar, by AJ Fernandez was created in response to a fire in March of 2025 that tore through the AJ Fernandez factory in Nicaragua. It was that adversity that birthed Amar. Amar was created in the aftermath to personify the strength of moving forward. The name carries dual meaning for AJ Fernandez meaning "to love" in Spanish, and "the moon" in Arabic, a tribute to the Lebanese and Cuban heritage of AJ Fernandez.