Saint Luis Rey was registered in 1940 under the name Zamora y Guerra and has quietly earned a devoted following among Cuban cigar enthusiasts who tend to value substance over marketing. Made by hand at Havana's H. Upmann factory using tobaccos from the Vuelta Abajo region, it delivers a mild to medium-bodied smoke with the kind of refined, elegant flavor profile that reflects the best of what classic Habanos craftsmanship can produce. It is not a brand that gets the headlines of Cohiba or Montecristo, and that relative obscurity is part of the appeal for enthusiasts in the know. If you enjoy a well-made Cuban cigar that does not come with a premium price driven purely by name recognition, Saint Luis Rey is one of the better kept secrets in the Habanos portfolio.